I had to feature this on the blog : The Line and The Apartment are Vanessa Traina's new project and the concept is just amazing. The concept is an high-end online shop, an actual So-Ho shop and complementary selections. There'll be a whole load of different events, like screenings, workshops or dinners and possibility to meet the designers, stylists, and all the people responsible of the magic of modern commerce.
We are living in a society where the web has taken enourmous proportions and from a local point of view, people tend to turn back to more intimate, classic kind of commerce (like the local markets for example) and to more human relations. Combining the two is abow the usual shop/e-shop that most of brands and concept store have been doing over the last years and drews the line for a whole new shopping experience.
Needless to say, Vanessa Traina's selection is eclectic and unique, just like her. Being a junior buyer, this really inspires me. I like the concept of suggesting an entire art de vivre, from the bathroom essentiels to the furniture, passing by fashion and accessoires.
I'll have to plan a trip to New York soon !
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| Andrianna Shamaris St. Barths cube |
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| Rodin Olio Lusso |
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